Legal · SelfAI
Privacy Policy
Last updated April 22, 2026.
This Privacy Policy explains how Rocket Digital Limited (“SelfAI”, “we”, “us” or “our”) collects, uses, stores, shares and protects information when you use the SelfAI — AI Photo Studio mobile app, web app and website (the “Service”). By using the Service you agree to the practices described here.
1. Who we are
The Service is operated by Rocket Digital Limited, with registered office at 1603, The L Plaza, 367-375 Queens Road Central, Hong Kong. You can reach us at hello@rocketdigital.ai.
2. Information we collect
2.1 Information you provide
- Account data: email, display name, authentication token (via Firebase Authentication).
- Uploaded photos: selfies and reference images you submit to the AI photo studio to generate headshots and portraits.
- Purchases: subscription and in-app purchase details processed through RevenueCat (we do not store your card number).
- Support: messages and attachments you send to our support team.
2.2 Information collected automatically
- Device data: device model, operating system, language, app version, crash logs, generic identifiers.
- Usage data: screens viewed, features used, button taps, app install events and conversion events.
- Network data: IP address, approximate location derived from IP, connection type.
- Cookies and similar technologies: used on the website for analytics and marketing attribution.
3. How we use your information
- Provide the AI Photo Studio, AI Headshot Generator and AI Photo Editor features.
- Render AI headshots, portraits and related outputs you request.
- Authenticate your account and sync content across iOS, Android and web.
- Process subscriptions, receipts and refunds.
- Personalize content, improve product quality and fix bugs.
- Send important service messages and, with consent, marketing.
- Measure marketing campaigns and attribute app installs.
- Prevent fraud, abuse and violations of our Terms.
4. Third-party services we use
SelfAI relies on a small set of trusted vendors to run the Service. Data shared with each vendor is limited to what is necessary for the stated purpose.
| Vendor | Purpose | Data shared |
|---|---|---|
| RevenueCat | Subscription and in-app purchase management | Anonymous user ID, platform, purchase receipts |
| Firebase (Google) | Authentication, storage, crash reporting, remote config | Account data, device identifiers, crash logs, uploads |
| Google AdMob | Advertising in the mobile app (free tier) | Advertising identifiers, device data, app events |
| OpenAI | AI assistance and text generation features | Prompts and inputs you submit to AI features |
| Microsoft Azure | Cloud hosting and AI services | Uploaded content and derived features for processing |
| Replicate | AI image generation models | Prompts and reference images for the AI headshot generator |
| Fal.ai | AI image generation inference | Prompts and reference images for AI portrait styles |
| Google Analytics | Website and product analytics | Pseudonymous event data, IP, device data |
| Meta Pixel | Ad attribution and conversion measurement | Hashed identifiers, events, browser data |
| Vercel Analytics | Privacy-friendly web analytics and performance | Aggregated traffic data, page views, performance metrics |
Each vendor processes data under its own privacy policy. We recommend reviewing those policies for more detail.
5. Legal bases for processing (EEA / UK)
- Performance of a contract — to deliver the Service you request.
- Legitimate interests — to run, secure and improve the Service.
- Consent — for marketing and certain cookies.
- Legal obligation — to comply with applicable law.
6. Data retention
We keep account data while your account is active and for a limited period afterwards for legal and safety reasons. Uploaded selfies are retained only for as long as needed to deliver your AI photo outputs, plus a short buffer for troubleshooting, unless you delete them sooner.
7. Your rights
Depending on where you live, you may have rights to access, correct, delete or export your personal data, and to object to or restrict certain processing. Contact us at hello@rocketdigital.ai to exercise these rights. California residents may exercise CCPA/CPRA rights; EEA and UK residents may exercise GDPR/UK GDPR rights.
8. Children
SelfAI is not directed to children under 13 (or the minimum age in your jurisdiction). If you believe a child has provided us with personal data without parental consent, contact us and we will remove it.
9. International transfers
Our vendors may process data in the United States, the European Union and other jurisdictions. Where required, we rely on standard contractual clauses and equivalent safeguards.
10. Security
We use industry-standard security controls including TLS in transit, encryption at rest with our cloud providers, access controls and logging. No system is perfectly secure; please protect your account credentials.
11. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be signaled in-app or on this page. Continued use of the Service after changes means you accept the updated policy.
12. Contact
Questions about this Privacy Policy? Email hello@rocketdigital.ai or write to Rocket Digital Limited, 1603, The L Plaza, 367-375 Queens Road Central, Hong Kong.
See also our Terms of Service.